Monday 14 September 2015

Pitch an Idea based on Song Lyrics


During this activity we were asked to listen to a song without knowing the name or who made it and pitch an idea for a music video. During this task my group typed some notes.

Autophilia by the Bluetones

Narrative:
Walking to intro beat (just show feet)
Arriving at school, sees girl walking in cheerleading uniform and the pompoms are flashing
Starts thinking about future dates. Whenever he drives past a certain place he imagines:
·         Drive-in cinema
·         Diner
·         Rollerblading
·         Picnic in central park
·         Bowling
She looks over and smiles at him
Goes home and plans how to ask her out
He decides to ask her out after she finishes cheerleading but he’s late so he’s flooring it to get there before the end and he parks on a double yellow line
The end
 
Genre:
Video is pop genre
Artist is britpop
Expected: boy – girl meet, stereotypical characters
Unexpected: he has the guts to ask her out
 
Audience:
Teens and below
Set in high school – relatable to audience
Audience access video on YouTube and Facebook and maybe TV

Visual Codes:
Set in NYC High School
Street – walking to school
Driving in his car
American football field
Park
Bowling alley
Outdoor cinema
Rollerblading place
Diner
Typography: name of school
Name of song as cheerleader banner
Close ups and mid shots of both of them to show smiling, etc.

Technical Codes:
Close up on feet at start – track out and tilt up to show his face when he starts singing
High angle on boy and low angle on girl to show where power is
POV when he’s looking at her cheerleader
Long shot/ establishing shot of fields
Editing – flash forwards – fast pace


The actual music video was Autophilia by the Bluetones

 
 
It differs from our groups pitch as we thought it was referring to someone else (e.g. a woman/girl), but we didn't see the car references ("Double Yellow Line") and therefore we based our narrative for the music video in a American high school as the lyrics talked about love.
 

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