Analysis of a Digipak and a Magazine Advertisment

Digipak:
This digipak is for the album "Loud" by Rihanna and was briefly analysed and explained in class.

The digipak contains a case, 2 discs and some box art. Each piece of content within this digipak is based on the same theme and shows. The theme of flowers is used (due to the CD having an image of a flower on it and the disc case having Rihanna in a field of roses) and the colour red has a strong influence in the images used due to the fact that the roses are red as well as Rihanna's hair and lip stick. The colour red has clearly been chosen for a reason and has connotations of both love, lust as well as seduction. These connotations may relate to the songs included on the discs or it could have been chosen as it is a bright colour and can be eye catching to consumers. The digipak also contains multiple pictures of the artist in order to promote her look and music.

Magazine Advertisement:
During the same lesson we also briefly analysed and explained this magazine advertisement for a band called the "Stereophonics".

The main purpose of this advertisement is to promote both the band and the new album. This can be seen due to the fact the picture of the band takes up the majority of the page and the other portion of the page is taken up by a advertisement for their album. At the bottom of the page it includes critical details about the album itself such as release date, image of box art, release methods and music institution logo; these are for the fans so they know how and when they can get there copy of the album. This advertisement is a full A4 page of a magazine which is a common thing in music related magazines. This page uses mostly dark colours. The band and the page are mostly made up of black. The black is contrasted by the white background they are standing in front of. This makes the band members more eye-catching and noticeable.