Film Inspiration

As our song is by a small artist we have taken minimal inspiration from film and therefore there are only a few films that relate to our music video. One of the films that have to do with sleep is Inception. This is due to the fact that the storyline relates to sleeping and our music video has these same themes.

In our music video we have multiple shots of our artist sleeping since the song title is "Insomnia". In the movie the characters are in a alternate reality while they sleep due to a device they are plugged in to. When creating the idea for our music video we did not take direct inspiration from the movie but we found after comparing the two they have some clear similarities and similar themes.

Lip Syncing Practice

The video bellow is a quick practice we did to help us prepare for our music video. In this video we have taken multiple shots and synced the audio perfectly with the visuals to make it look like our actor is singing when in actuality they are only mouthing the words. This is a effect that will make our proper music video look more professional and the practice will help us get it right when it comes to doing it. I think this has helped our group as now we have a clear idea of how to match visuals up with sound during post-production in Final Cut Pro. Additionally since we have practiced it we will now be able to save time editing our proper music video and therefore spend extra time filming or re-shooting if we get a shot wrong.

Research into Chosen Artist

We have decided to use Insomnia by Ben Hesketh for our music video. This is because we can have direct information about the song from the artist himself. Additionally it will be much easier for him to lip sync the music as he knows the words and the rhythm of the song off by heart. This will allow us to film quickly and he won't need to spend time learning the song and as a result giving us more time to focus on editing since this is a key part of how to make our project look like a professional music video.

Ben Hesketh is a 22 year-old graduate from De Montfort University in Leicester. He graduated with a first class degree in Music Technology and Innovation. He used the skills he learnt to record his own music in his flat in Leicester with one microphone.

By using Ben's song we also have the advantage of not having to send any legal documents to a record label or artist as he has already allowed us to use his song. This means we have the rights to make a video on it and therefore we will not get any copyright infringements when it is uploaded to Blogger or YouTube.

Research of Chosen Genre

Electronica is a mix of multiple genres that includes techno, house, ambient, drum and bass and jungle. This means that it has a wide target audience and appeals to a lot of people due to the large spectrum of different genres it includes. Artists that perform Electronica music are mainstream and niche, examples of this include Daft Punk (Mainstream) and The Prodigy (niche).

Electronica has a wide target audience due to the variety of genres it has within it. It tends to span from teenagers to adults at around the 14-36 years old. While the audience of this genre is mostly male, females also listen to electronica, but this is a small percentage of the target audience (the target audience is made up of around 72% males and 28% female).