For our music video we plan to try and have a fairly wide audience, but as the target audience for the electronica genre normally consists of males we plan to try and target them specifically. The audience for our music video will consist of males at the age of around 15-35 as this tends to be the age of the target audience for electronica. This age groups means that the target audience for our music video can span from children to adults and therefore we have a big age range for our music video, because of this our story can be more developed and complicated as our music video will be aimed at a older audience and not children.
Example of artists within this genre include...
- Aphex Twin
- Daft Punk
- The Chemical Brothers
- Skrillex
Our music video has a heavy focus on narrative. The narrative is fairly convoluted and has multiple storylines within it, I find it is also very dark since it deals with the themes of crime. Due to this I feel it will be targeted mostly at males, but it this doesn't mean that females will not want to watch it as well.
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